Study: Only 2.2% of Europeans plan for Nokia Windows Phones
updated 12:35 pm EST, Fri December 16, 2011
Nokia Lumia phones may have poor early uptake
Equity researchers Exane BNP Paribas on Friday suggested that Nokia's first Windows Phones aren't gaining significant traction in its home region of Europe. Of those who were committed to buy a smartphone in December, only 2.2 percent wanted to get the Lumia 800 or 710. The demand was "far behind" the frontrunners, analyst Alexander Peterc said, which included the iPhone 4S and Galaxy S II.
Peterc used the context of the study to lower its estimates for the two Nokia phones to 800,000, down from an earlier estimate of two million. In comparison, last year's Symbian-based N8 still managed 3.5 million to four million.
The smaller number partly reflects Nokia's own smaller influence in the smartphone space. Once the majority of smartphones, it's now below Android and iOS and has fewer loyal customers to reach. They may also reflect Windows Phone's own low 1.5 percent slice of the market and that customers don't yet associate Nokia with Microsoft's platform.
The reaction, if representative, could cast doubt on long-term trends for Nokia. Microsoft is known to have made the multi-billion dollar deal with Nokia in the hopes that it could keep Nokia from going to Android and give Windows Phone an artificial boost to market share, but it was also assuming that Nokia could hold on to share and that most of its Symbian users would just switch to Windows Phone. Low uptake could see Nokia take a path similar to what it would have had if it had kept to Symbian.
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Nokia will become a business lesson for future entrepreneurs and CEOs, how a once powerful company lost its way. Microcopy will become a business lesson for future entrepreneurs and CEOs, how a once powerful company who never innovated anything, made overpriced buggy software, copied others and tried to force it products onto people who wanted something that worked and OK products wasn't good enough and who became irrelevant because of its hubris, and most arrogant leader of the last 10 years.