updated 10:00 am EST, Tue December 20, 2011
Millennial shows Android losing share first time
The iPhone 4S launch saw Android lose share for the first time in awhile, if not ever, Millennial Media found in a study on Tuesday. In November, a combination of Apple's new phone and even BlackBerry devices pushed Android's app traffic down from its October high of 56 percent down to exactly 50 percent. iOS as a whole was up to 30 percent, while even BlackBerry 7 devices helped RIM grow once again to 17 percent.
Evidence of Apple's recovery was evident in the individual device mix. The iPhone jumped a full point to 13.5 percent of all devices on the large ad network, and it grew two points among manufacturers to hit nearly 25.7 percent. Motorola's Droid X had been kicked out of second place by the BlackBerry Curve line, which rebounded to 5.9 percent to the Droid X's 5.3 percent. The next-closest individual manufacturer, Samsung, was further back than in October, at 17.5 percent.
Android's main hope in the month was the Amazon Kindle Fire. Although still small, traffic from the mini tablet was growing at a rate of 19 percent per day. Its low $199 price and deep links to the Amazon ecosystem have been credited to the quick rise.
The demographics are some of the first signs that the iPhone 4S may have broken Android's pattern. Estimates still give Android a majority in device share from the summer, but that's been credited in part to iPhone customers waiting for the new device as much as it might be on any continued Android success. Analyst predictions have had Apple moving as many as 35 million iPhones, or about twice what it managed in the summer.