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Millennial: iOS took share back from Android in November

updated 10:00 am EST, Tue December 20, 2011

Millennial shows Android losing share first time

The iPhone 4S launch saw Android lose share for the first time in awhile, if not ever, Millennial Media found in a study on Tuesday. In November, a combination of Apple's new phone and even BlackBerry devices pushed Android's app traffic down from its October high of 56 percent down to exactly 50 percent. iOS as a whole was up to 30 percent, while even BlackBerry 7 devices helped RIM grow once again to 17 percent.

Evidence of Apple's recovery was evident in the individual device mix. The iPhone jumped a full point to 13.5 percent of all devices on the large ad network, and it grew two points among manufacturers to hit nearly 25.7 percent. Motorola's Droid X had been kicked out of second place by the BlackBerry Curve line, which rebounded to 5.9 percent to the Droid X's 5.3 percent. The next-closest individual manufacturer, Samsung, was further back than in October, at 17.5 percent.

Android's main hope in the month was the Amazon Kindle Fire. Although still small, traffic from the mini tablet was growing at a rate of 19 percent per day. Its low $199 price and deep links to the Amazon ecosystem have been credited to the quick rise.

The demographics are some of the first signs that the iPhone 4S may have broken Android's pattern. Estimates still give Android a majority in device share from the summer, but that's been credited in part to iPhone customers waiting for the new device as much as it might be on any continued Android success. Analyst predictions have had Apple moving as many as 35 million iPhones, or about twice what it managed in the summer.

By Electronista Staff


  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    The enemy of my enemy is my frenemy

    Re: "Android's main hope in the month was the Amazon Kindle Fire."

    And the Kindle Fire has almost no connection to Google other than the Android kernel. Amazon has stripped out the "profit layer" from their proprietary, closed fork of Android 2.3. Google gets no sales revenue cut, no customer contact info, no purchase history, and no product affinity data. Zero.

    That sound you hear is Eric Schmidt, Larry Page, Sergei Brin, and Andy Rubin lamenting in disappointment. Face-palming while crying "Oh woe is me! What are we going to do? Look what Amazon hath wrought upon us! Alas! Alack!"

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