updated 11:35 pm EST, Thu December 22, 2011
Apple helped by Black Friday, iTunes shopping
Early holiday shopping helped push Apple past some of the largest stores online for visitors, comScore said Thursday. Apple's website and iTunes combined got over 79.2 million unique visitors in November, large enough to push it past eBay (72.1 million) and even retail giant Walmart (58.5 million). Other major shopping sites it eclipsed included Best Buy (36.5 million) and Sears (31 million).
Apple ranked 13th overall, trailing only major general sites like Google, Facebook, and Yahoo.
Much of the surge will likely have come from Black Friday sales on November 25, where Apple had its rare if yearly discount. iTunes added to this, although Apple more often sees a rush of downloads on Christmas Day, when those getting iPads, iPhones, and iPods load up on their first apps while others get iTunes gift cards. [via AdAge]