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Motorola buys SetJam for finding, delivering videos

updated 05:55 pm EST, Thu December 22, 2011

Destination of TV tech remains unclear

Motorola Mobility has reportedly moved to acquire SetJam, a startup that compiles data from a variety of streaming video services. The company offers a "data integrity engine" that indexes TV shows and movie listings from sources such as Hulu, Netflix, Amazon and iTunes. The system automatically determines the number of specific episodes available from each source.

SetJam's products currently appear to be focused on web-based widgets that publishers can add to their websites, however the company also offers custom integration services and provides its data in the form of XML files.

"Motorola and SetJam share the vision of making content delivery, discovery, and consumption seamless across any screen, and as a world leader in video technology, Motorola will provide us with unprecedented levels of reach and distribution," said SetJam CEO Ryan Janseen.

Motorola has yet to provide details regarding its plans for SetJam's technology. It remains unclear if the products will be integrated into smartphones and tablets, or built into another product such as a set-top box. [via TechCrunch]



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