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ASUS hopes to ship 3-6m tablets in 2012, 'inspired' by iPad

updated 06:05 pm EST, Fri December 23, 2011

ASUS sets modest targets for 2012 tablets

ASUS chairman Jonney Shih set broad but modest targets for his company's tablets in statements this week. He expected three million to six million tablets shipping through all of the year, CENS said. The company has repeatedly estimated that it would deliver 1.8 million Eee Pads in 2011.

He also gave unusual credit to Apple, saying, the line took its "inspiration from iPad." The company still took the view that tablets were for consumption while notebooks were for creation, more closely following Microsoft's view, but would hedge its bets with Windows 8. He may have given a clue as to a rumored ultrabook and tablet hybrid by claiming there would be Eee Pad Transformer models with "both data creation and data consumption" next year.

In spite of denials of Wi-Fi issues, ASUS had set up a device swap service for those reporting problems, Shih said.

Its shipment goal is relatively modest and shows that ASUS isn't certain that it will significantly improve its pace. ASUS' 1.8 million came after it started shipping in April, and mostly towards the later part of the year after it overcame shortages in the spring. Its yearly target won't make it a major threat to Apple or Amazon, both of whom could meet or exceed ASUS' entire yearly goal in one quarter.

By Electronista Staff


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    no kidding

    What else is new?

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Isn't this the guy that swore

    that tablets (specifically the iPad) were a passing fad and that when consumers saw the light they would be back to buying Windows netbooks. I refuse to believe anything this man says.

  1. Mr. Strat

    Forum Regular

    Joined: Jan 2002


    . buy tabret. We inspire from iPad so this be success from copying.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Different Shih

    @ iphonerulez re: "Isn't this the guy that swore that tablets (specifically the iPad) were a passing fad..."

    That was Stan Shih of Acer. This is Jonney Shih of ASUS. Stan is hoping that the whole pad computing era will just go away. It won't. Jonney is hoping that gimmicky "Transformer" devices with "both data creation and data consumption" features will differentiate ASUS.

    Problem #1 with the "Transformer" idea is that if you buy one for "consumer" use, you've paid for a keyboard that you'll never use. Problem #2 is that if you buy one for "creator" use, you've got a creaky mini-notebook that wants to come apart, and you could have just gotten a normal notebook for less. The worst of both worlds.

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