Popular Science shows iOS 5 Newsstand's boost to readership

updated 10:05 am EST, Fri December 23, 2011

Mag Plus illustrates iOS 5 effect on subscriptions


Bonnier's tablet-focused spinoff Mag+ has provided an update showing more concrete signs of the iOS 5 Newsstand effect on tablet magazine adoption. Data handed to AllThingsD revealed that, as soon as iOS 5 was released, Popular Science added over 4,000 new subscribers. Growth in the weeks since has also been much faster, taking it from nearly 28,300 readers to over 40,700.

While still well behind paper readership, it illustrates the effect of making magazines and other periodicals top priorities in iOS 5. Newsstand both makes it clearer that these apps are available and also eliminates the trouble of having to manually download every new issue as it appears.

Tablet magazines still face multiple hurdles, including prices that are often higher than for the actual print editions. Most are also large downloads that limit the number a reader can have. Android tablets don't need a special section for background downloads, but are known to have much lower subscription rates through smaller device share and a lack of exposure.


By Electronista Staff

Other Articles

toggle

Previous Comments

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

iHome iW2 AirPlay speaker

iHome generally isn't known as a luxury brand when it comes to audio, but it is prolific -- the company's docks and speakers are every ...

Logitech Ultrathin Keyboard Cover

One of the iPad's main weaknesses has always been productivity. It's not a question of apps; while it has taken a little time for a na ...

Logitech UE Air Speaker

If maybe a little more slowly than Apple would like, AirPlay is becoming a staple of the wireless speaker market for iOS devices. The ...

toggle

Most Commented

10 Most Discussed

 
toggle

Popular News