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iOS users rule mobile shopping, spend 19% more than Androids

updated 02:00 am EST, Sat December 24, 2011

RichRelevance says iPad, iPhone users spend more

Retail customization firm RichRelevance conducted an unusual but deep study this week that suggests iPad and iPhone owners buy more when mobile but spend more on the content itself. Out of 3.4 billion shopping visits between April and December, 92 percent of the mobile visits came from someone on iOS. The figure was up from 88 percent in April.

A typical iOS user spent an average of $123 in an online order and was conspicuously more likely to afford more. An Android buyer only spends an average of $101, RichRelevance said. Desktop buyers were the most frugal of all, spending $87.

Mobile buying itself was still small but growing. It now represented three percent of all purchasing RichRelevance could track. Revenue was disproportionate: it had been just 1.87 percent in April, but it was now 3.74 percent in December. Only nine percent were browsing stores in April, but 18 percent were doing it at the end of 2011.

The research didn't presume to explain why Android users weren't buying online and spent less. Android's tendency to carry lower average selling prices could support the hardware going to those with lower incomes. Distimo's recent study has also shown that iOS users spend more on apps, suggesting that iOS owners are either more willing or just more able to spend.



By Electronista Staff
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Comments

  1. facebook_Sam

    Via Facebook

    Joined: Dec 2011

    +18

    Easy explanation

    Because Android owners are either too poor for a good phone, too cheap to pay for stuff, too stupid to know what they're doing and what they should buy, or teenagers thinking they're "independent thinkers" because they own Android.

    You know, like how they're not sheep because they don't rush out to defend their OS of choice, like us Apple people. And they don't wait anxiously for the next Android release, like we do from Apple. And they belong to a small crowd of independent thinkers, unlike the massive crowd of Apple users.

    Except, wait...they do defend their OS of choice, and they do wait with baited breath for the next Android release, and they're the ones whose product user base is the largest, so they're part of the large crowd...like a flock...hey! They're the sheep now!

    Comment buried. Show
  1. Grendelmon

    Mac Enthusiast

    Joined: Dec 2007

    -14

    Yup

    "Because Android owners are either too poor for a good phone, too cheap to pay for stuff, too stupid to know what they're doing and what they should buy, or teenagers thinking they're "independent thinkers" because they own Android."

    Spoken like a true fanboi. Sheep.

  1. Flyingjoe

    Fresh-Faced Recruit

    Joined: Nov 2010

    +21

    comment title

    I bet that a fair number of Android users hesitate to input their credit card numbers into their phone for an online purchase, considering how much malware there is out there on their platform.

  1. russellb

    Junior Member

    Joined: Sep 2001

    +2

    Its Easy to explain

    OK it is easy to explain. People who buy iPhones are the ones who intentionally ask for an iPhone due to their high cost. All the rest by default who want a smart phone will get offered Android ... therefore the Android users , a lot of them, are those who don't have a clue, could not afford an iPhone. Then as already mentioned ... all the malware and security issues using credit cards on an android.

  1. gprovida

    Junior Member

    Joined: Feb 2006

    -1

    Or there are better apps on iOS

    "... Distimo's recent study has also shown that iOS users spend more on apps, suggesting that iOS owners are either more willing or just more able spend.... "

    Or there is a wider range of devices that have a common OS to put apps on or ...

  1. BigMac2

    Forum Regular

    Joined: Dec 2000

    +1

    No legacy

    Android tablet plateform really needs way more maturity. Has a developer I would be very puzzled to choose were to start: Amazon specifics Android and locked down kindle plateform, or Google one. Then which tablet I should test my apps on which android release? Google android deployment is a more than a mess, media talk a lots about every new release from google but fact is unless you buy the latest hardware you will be left in the dust and wait forever for an official release for you hardware.

    One of the biggest advantage of iOS apps is much of your old apps is being keep maintained and "optimized" overtime for new hardware while keeping running on your older one, making way more inviting to "invest" into contents for your platform. On Android, Google don't have any clue about longterm support for your device.

  1. DerekMorr

    Fresh-Faced Recruit

    Joined: Mar 2010

    -7

    True colors

    Way to let your true colors shine, folks. This sort of snide, baseless sneering is all too common among Apple fanboys, and makes your entire community look bad.

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