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Italy fines Apple $1.2m for 'bad' support guarantees

updated 09:50 am EST, Tue December 27, 2011

Italy says Apple help was unclear

Italy's Antitrust Authority said it would fine Apple 900,000 euros, or about $1.2 million, after deciding that the company had conducted "bad commercial practices" with its support. The American firm had reportedly been "unclear" on payments for its extended AppleCare warranty, which earned about 500,000 euros ($650,000) of the fine. The remaining 400,000 euros were for not properly informing customers about how long the warranties would last.

Under Italian law, companies are required to give two years of free warranty support. The policy clashes with Apple's own, where it gives a typical one-year warranty and asks users to pay extra for a full three years on a Mac or two years for an iOS device.

Apple hasn't commented on the fine, although it's expected to change its warranty terms for Italy. The company implements a common policy where it can, but it has usually been known to bend on policies when local laws require it.



By Electronista Staff
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Comments

  1. SwissMac

    Fresh-Faced Recruit

    Joined: Aug 2006

    +9

    Apple never did get International laws

    I've been comlaining for years to Apple and about Apple and its lack of interest in how things are done outside of the US when they impose their systems on other countries so I'm not surprised about this latest infiringement. I have a lot of problems buying Apps for instance from the App Store because they can't understand that someone who speaks English might live in a country with a different mother tongue, which means I have problems buying books for my iPad, Apps for my Mac and music for both.

    I have to say though your reporting here is rather condescending "The company... has usually been known to bend on policies when local laws require it."

    What you mean is that Apple has to obey the law like everyone else, not "bend" slightly towards it as you imply. A shame they don't check these things out from the beginning really.

  1. prl99

    Dedicated MacNNer

    Joined: Mar 2009

    -3

    Apple will just raise cost

    If italy demands two years of warranty included in all items, then I would expect Apple would simply fold that cost into the cost of each item. Warranties are part of the cost from all manufacturers so Italians shouldn't expect something for free.

    Pay me now or pay me later, but you will pay me.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: Apple will just raise cost

    If italy demands two years of warranty included in all items, then I would expect Apple would simply fold that cost into the cost of each item

    OK, so they'll raise their prices. Which means their pricing will be on equal footing with other computer and phone vendors who already are following the laws of Italy and adding it into the price of the device.

    Oh, but you're saying that as if it's some kind of threat. Like "Oh yeah, make me do what I have to? Well then, I'll raise my prices! That'll show you! How do you like that! Ha! Now your MacBook Air will cost you $100 more (American, who can be bothered figuring out Euros)!"

    Now this, apparently, will spark a wave of hatred and protests throughout the country as Italians rise up against their gov't to protest the hike of Apple products.

    Or, more likely, people will either just decide to spend the extra money, not get the item, get a lower priced item, or buy a product from a different manufacturer. And not really care (unless they get a Dell or Android phone, and they have snobbish Apple friends who will scoff at them because they didn't get something with an Apple logo on it, regardless of price).

  1. prl99

    Dedicated MacNNer

    Joined: Mar 2009

    +1

    chill out testudo

    Please re-read my posting without so much hatred. Warranties always have to be figured into the sales cost of items. If Italy requires a "free" two-year warranty, the cost of that warranty has to be included in the cost of the item or it's just bad business. Companies don't give away things for free (except for garbage). I'm not mad at the Italian's. They just need to understand what the real cost of an item is when they buy something that carries a repair/replacement warranty.

    I wasn't making a threat, I was just discussing business 101.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: chill out

    And all I'm saying is that this would then move Apple into an equal footing of all the other vendors who already are adding that to their cost.

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