Printed from http://www.electronista.com

iTunes, mobile apps were 20% of online sales on Christmas

updated 11:40 am EST, Wed December 28, 2011

comScore says digital media, apps drove Christmas

Apps and digital media were a fifth of all the spending online during Christmas Day, comScore said on Wednesday. Those paying either individually or through subscriptions for apps, e-books, music, and video shot up from the 2.8 percent average between the start of November and December 26 to exactly 20 percent on December 25. The spike could be directly attributed to a rush of mobile devices, mostly on Apple's iOS, as well as gift cards.

About 3.7 million Android devices activated this weekend, although Google has declined to give a one-day figure.

The surge would likely keep levels above normal for the next week, comScore said, as people arrive home and otherwise find time to start adding content.

Data from the whole two months was positive for comScore, which saw the overall revenue from online holiday shopping up 15 percent to just under $35.3 billion. Some of the largest growth came from Black Friday, the day after Thanksgiving and usually the day for the steepest discounts from Apple and others. Cyber Monday, the online-only aftermath, also grew 22 points. Black Friday was disproportionately low at $816 million in a season marked by multiple billion-dollar shopping days, but this may have reflected many people turning to physical stores first.





By Electronista Staff
toggle

Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    What?

    People with new devices or who got gift cards decided to actually use them? You're kidding me!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News