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comScore: iPhone 4S lifts Apple to 29% share in November

updated 05:20 pm EST, Thu December 29, 2011

comScore shows iPhone 4S effect accelerating

The iPhone 4S' effect on Apple's share magnified in November, comScore said Thursday. Apple's three-month US share ending in November grew from 28.1 percent in October to 28.7 percent the following month. The change saw its growth rate improve from exactly one point last period to 1.4 percent now.

Android was still gaining, although its rate slowed considerably from 4.4 percent to 3.1 percent. As before, its gains came from everyone but Apple: RIM lost as much as Google gained, watching the BlackBerry drop to 16.6 percent. A second wave of Windows Phones wasn't turning around Microsoft, as its combined share dropped half a point to 5.2 percent.

Among all cellphones, Apple hit a new high of 11.2 percent share in the US. Samsung's Galaxy S II line kept it gaining at 25.6 percent, while LG, Motorola, and RIM all continued their slide.

The fullest effect of the iPhone 4S should be felt in the next two months, when comScore can start showing the full extent of sales. Android may not shrink but could stall out with HTC expecting poor results and Sprint no longer a 'safe' area for Android.

By Electronista Staff


  1. dashiel

    Fresh-Faced Recruit

    Joined: Sep 2001


    Android slower

    Here’s a perilous thought for Google. The first Android handset to gain traction in the market came out in October 2009 at the time the iPhone was available on one domestic network. I don’t think it’s a coincidence original Droid owners 2 year contract was ended the month before iPhone saw a surge and Android sees a slow down in growth.

    More of this is in store for Android as the iPad halo effect begins to benefit the iPhone. Yes, I said iPad, not iPod.

  1. facebook_Tanya

    Via Facebook

    Joined: Dec 2011


    Great news for Google

    the fact that the yearly release of a new phone only bumped up up the iPhone from high 20's to high 20's, is good for Google. Apple fan's had to be expected a lot more than that small temporary bump in sales.

    On the other hand 29% is nothing to sneeze at, Apple is doing quite well.

    It's looking like a two horse race between a dominant Android and a strong Apple.
    Although I will note, the impossible also happened (not mentioned in this article)....RIM saw a small bump in the same time period that the 4S was released. Nothing major, but it was there.

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