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Acer may shift focus to Windows 8 tablets, ASUS still open

updated 10:50 pm EST, Wed January 4, 2012

ASUS said to be maintaining Android strategy

Acer is reportedly changing is tablet strategy, shifting its focus toward Microsoft's upcoming Windows 8 platform. Although Acer has yet to formally announce its full product lineup for 2012, unnamed sources within the supply chain have told DigiTimes that the company will be diverging from the Android tablet market in the near future.

Recent reports offer similar insight, suggesting both Acer and Lenovo will be utilizing Intel's Clover Trail Atom platform to produce Windows 8 tablets.

Despite the reports pointing to products that will be launched later in the year, Acer has maintained a focus on Android tablets early in the year. The company's A200 and A700 tablets both utilize Google's mobile OS.

ASUS has also relied on Android for its flagship tablet, the Transformer Prime, however the company's CEO, Jerry Shen, recently noted that he expects Microsoft's upcoming OS to "completely change" the tablet market and outdo even the iPad. The company is said to be eyeing products based on Windows on ARM, due to the higher cost of Intel's components.

Windows 8-based tablets are not expected to arrive until the second half of 2012.



By Electronista Staff
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  1. global.philosopher

    Fresh-Faced Recruit

    Joined: Sep 2010

    0

    Scrambling...

    OEM's continue to scramble bumping into one another in their directionless attempt to make sales.

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