Printed from http://www.electronista.com

Netflix streams 2b hours of TV, now 15th-largest 'network'

updated 03:45 pm EST, Wed January 4, 2012

Netflix streamed 2b hours of TV in fourth quarter

Netflix just revealed that its subscribers watched over two billion hours of TV shows and movies in the fourth quarter of 2011, leading one analyst to name it as the 15th largest TV 'network.' Richard Greenfield from BTIG believes Netflix is replacing TV viewing time in households and is the second-most watched in homes with cable and the subscription service. He had previously expected it to be 25th rather than 15th in the quarter.

Notably, Netflix had more viewing hours in October than FX, HGTV, and History and more than doubled those from CNN, Discovery, MSNBC and BET. This is more impressive considering Netflix is only in 21 million US homes, Greenfield wrote. If only homes with Netflix were counted in the Nielsen stats, it would be second overall, with only CBS (and affiliate groups) viewed more. ABC would be a distant third, he added.

In the overall picture, however, Netflix accounts for just 2.4 percent of the total TV watching time. It faces hurdles such as studios still clinging to cable and satellite deals as well as the TV providers themselves instituting bandwidth caps and threatening studios to discourage the use of any outside Internet video source. [via Hollywood Reporter]



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Samsung Galaxy S6 Edge

The Samsung Galaxy S6 range is a critical component in Samsung's flagging smartphone strategy. With sales of its high-end smartphones ...

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softball ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Advertisement

toggle

Most Commented

 
toggle

Popular News