Printed from http://www.electronista.com

Google TV makes leap to ARM with Marvell Armada 1500 HD chip

updated 09:50 am EST, Thu January 5, 2012

Google TV goes to ARM to lower prices

Google and Marvell together confirmed a plan to move Google TV to ARM on Thursday with a new platform launch. Marvell's Foresight platform, led by the Armada 1500 HD full system on a chip, will handle all the processing for 2D and 3D video, audio, and general tasks. Its dual-core design is fast enough to handle Flash and HD, and has power levels likened more closely to a cellphone than a set-top box.

Google wasn't hesitant to admit that the support for ARM was to avoid the high prices that plagued Intel-based Google TV hardware, which when it launched started at a minimum $300. Marvell's platform would help provide speed at "attractive prices," Google product management VP Mario Queiroz said.

A number of the TVs unveiled at CES next week will use Marvell's chip, the two said. Which companies weren't mentioned, although Vizio has yet to release any of the Google TV sets it promised last year, while LG and Samsung are rumored to be bringing out their own TVs.

The cost drops are acknowledgments that Google TV stumbled in its first year. While Sony has been mostly quiet on Google TV other than to admit slow sales early on, Logitech was burned badly enough by the experience that it had to take a financial hit from selling the Revue below cost and quitted Google TV entirely. Although the category is still small, many put the Apple TV at the front in market share, in part because its switch from Intel to ARM let it charge $99 from the very start while still making a profit and producing a smaller, quieter, and more power-efficient box.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

Sponsor

toggle

Most Commented

 
toggle

Popular News