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Samsung gears up AirPlay-alike SwipeIt for Android

updated 01:00 pm EST, Sun January 8, 2012

Samsung SwipeIt gives AirPlay to all Android

Samsung has been slowly building up the presence for its own competitor to AirPlay. New discoveries by Amit Kumar have shown that the ironically titled SwipeIt, a local mobile-to-TV sharing feature, quietly began reaching TVs at the start of the new year. A matching Android app (Android Market) has been built by Movi and went out on January 3, again without much notice, and doesn't require Samsung hardware to work.

The app depends on linking the mobile device to a TV through a TV code and, as the name suggests, making a swipe gesture outwards to share photos and videos. Samsung's approach is considerably more limited and doesn't support audio-only content or, with current knowledge, anything but Samsung TVs and the content that the SwipeIt app can see. Apple's strategy supports audio, non-Apple target devices, and both HTML5 browser video as well as any media a developer chooses to allow for AirPlay.

Samsung may even intend to support iOS in the future, Kumar discovered: the Korean page for SwipeIt shows a setup screen with iOS in view. While he speculates that Samsung is trying to discourage Apple users, it may be more likely that the app is awaiting approval or even being timed for the CES keynote to avoid giving away too many of Samsung's plans.

Despite speculation, Apple isn't necessarily likely to block SwipeIt, since it wouldn't be talking to AirPlay or directly replicating its behavior.

The strategy still shows Samsung hoping to emulate some of Apple's ecosystem by giving an incentive to at least buy a Samsung TV. Samsung often has traces of integration, but usually confined either to generic technologies like DLNA (through AllShare) or small apps like its Android remote control, which is also available for iOS.







By Electronista Staff
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Comments

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008

    +10

    Samesung

    More innovation from the best Apple mimicry on the market.

  1. gprovida

    Fresh-Faced Recruit

    Joined: Feb 2006

    +9

    Swipe-It from Samsung

    By the team that mimics Apple ads up to and including same actorsl. Got to love the utter lack of shame.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011

    +6

    Rename it

    Rename it Samsung. You should call it "Steal It From Apple".

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001

    -12

    but

    Apple swiped it from others, including Slingbox. Not to mention the DLNA technology.

    But why quibble. We know Apple is the only one inventing anything. Even if someone comes out with something earlier, they're just copying what apple will do.

  1. thinkman

    Fresh-Faced Recruit

    Joined: Jan 2005

    +7

    Samdung

    Samsung is the epitome of shamelessness! While supplying their customers with components, they steal their designs and intellectual property. My greatest hope is that Apple will find a way to pull all of their business from Samsung!

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