Printed from

Samsung gears up AirPlay-alike SwipeIt for Android

updated 01:00 pm EST, Sun January 8, 2012

Samsung SwipeIt gives AirPlay to all Android

Samsung has been slowly building up the presence for its own competitor to AirPlay. New discoveries by Amit Kumar have shown that the ironically titled SwipeIt, a local mobile-to-TV sharing feature, quietly began reaching TVs at the start of the new year. A matching Android app (Android Market) has been built by Movi and went out on January 3, again without much notice, and doesn't require Samsung hardware to work.

The app depends on linking the mobile device to a TV through a TV code and, as the name suggests, making a swipe gesture outwards to share photos and videos. Samsung's approach is considerably more limited and doesn't support audio-only content or, with current knowledge, anything but Samsung TVs and the content that the SwipeIt app can see. Apple's strategy supports audio, non-Apple target devices, and both HTML5 browser video as well as any media a developer chooses to allow for AirPlay.

Samsung may even intend to support iOS in the future, Kumar discovered: the Korean page for SwipeIt shows a setup screen with iOS in view. While he speculates that Samsung is trying to discourage Apple users, it may be more likely that the app is awaiting approval or even being timed for the CES keynote to avoid giving away too many of Samsung's plans.

Despite speculation, Apple isn't necessarily likely to block SwipeIt, since it wouldn't be talking to AirPlay or directly replicating its behavior.

The strategy still shows Samsung hoping to emulate some of Apple's ecosystem by giving an incentive to at least buy a Samsung TV. Samsung often has traces of integration, but usually confined either to generic technologies like DLNA (through AllShare) or small apps like its Android remote control, which is also available for iOS.

By Electronista Staff


  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008



    More innovation from the best Apple mimicry on the market.

  1. gprovida

    Junior Member

    Joined: Feb 2006


    Swipe-It from Samsung

    By the team that mimics Apple ads up to and including same actorsl. Got to love the utter lack of shame.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011


    Rename it

    Rename it Samsung. You should call it "Steal It From Apple".

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001



    Apple swiped it from others, including Slingbox. Not to mention the DLNA technology.

    But why quibble. We know Apple is the only one inventing anything. Even if someone comes out with something earlier, they're just copying what apple will do.

  1. thinkman

    Fresh-Faced Recruit

    Joined: Jan 2005



    Samsung is the epitome of shamelessness! While supplying their customers with components, they steal their designs and intellectual property. My greatest hope is that Apple will find a way to pull all of their business from Samsung!

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...



Most Commented


Popular News