updated 04:40 am EST, Wed January 11, 2012
Joz caught snooping on the opposition at CES
Apple's head of iOS product marketing was spotted by journo Tom Kratiz of Paid Content on the floor at CES 2012. Kratiz was wandering around the Las Vegas Convention Center on Tuesday when he bumped into "Joz" just adjacent of Sony's booth. He apparently "grinned sheepishly" after realizing he'd been recognized and stopped briefly to chat about what he'd noted.
Joswiak admitted that he was at the show to check out the way the other tech behemoths went about presenting their products including the way they put together their booths and the general look and feel of their respective showcases. While not going into specifics, Joz was apparently underwhelmed by what he had seen at the Sony booth.
While Joz was wearing a tag that revealed who he was and his company affiliation, it was strategically concealed. Although it is hardly surprising that Apple would be taking an interest in exhibits at CES (although it is not exhibiting there at present), it is somewhat unusual to see a relatively high-ranking exec from the notoriously secretive Cupertino company caught spying on rivals.