updated 03:45 am EST, Wed January 11, 2012
Myerson says WP7 suffers from a low public profile
New Windows Phone chief Terry Myerson has told AllThingsD that reason Microsoft’s answer to the iPhone and Android has so far failed to gain traction in the smartphone space is because of its low public profile. Myerson was reportedly checking out the smartphones on Amazon when he noticed that WP7 mobiles were getting the best reviews, but the best-selling handsets were running Android. He took a screenshot of the page and showed it to the Windows Phone team.
“We have an awareness problem,” Meyerson told AllThingsD. “People just don’t know about Windows Phone and if it could be for them and if they should consider it,” Myerson said. “When people try it, they generally love it. We know we need to do something new and different.”
However, while acknowledging that Microsoft’s efforts to sell the new OS to the public have fallen short, he was short on details as to how the software giant might be able to turn things around. Myerson also admitted that the company is working with Sprint and Verizon in order to help boost the profile of its OS on their networks.
However, the first step forward in gaining profile for its beleaguered mobile OS will be with the new Lumia handsets from Nokia. Leading the charge, the Lumia 900 WP7 flagship with LTE just unveiled at CES. However, the Lumia 900 will launch as an AT&T exclusive meaning that it will not get widespread availability for the immediate future.