'Wintel' PCs down to 50% share of all personal computing

updated 03:15 pm EST, Mon January 16, 2012

Asymco shows shrinking Intel Windows PCS shift


Asymco's Horace Dediu in an off-site post has highlighted just how much smaller the market share is for the traditional x86-based Windows PC, or Wintel, in the total computing space. Having managed a near-complete monopoly between about 1995 and 2005, Microsoft's platform is now down to about 50 percent when including all Android, iOS, and Mac devices as part of the mix. The market hadn't been as diverse since the early 1980s.

The figure challenges Microsoft's view that the PC would still dominate. While it doesn't preclude traditional Windows PCs from growing in shipments, much faster growth in Apple and Google numbers was making Windows a less relevant platform than it had been just a few years ago. Many of those who do have Windows PCs in some countries now have at least one device from another platform as they want a smartphone or a tablet.

Research from IDC has also suggested that the Windows PC market as a whole may be contracting faster than it appears. While the whole industry was down, including by almost six points in the US, Apple's share was helping brace the overall market. Tom Reestman noted Friday that Windows PCs by themselves dropped 8.5 percent.

Windows 8 has the potential to put Microsoft back in contention for tablets, but with a release not due until late into 2012, it may let Android and iOS claim a larger stake again before Microsoft can recommit.


By Electronista Staff

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Previous Comments

  1. Fonejacker

    Fresh-Faced Recruit

    Joined: Jan 2010

    +11

    Yippee!!!

    we are going to see a vast improvement in tech, more innovation, lower prices, quality software, new ways of doing things, better ways, exactly what has been lacking over the last 20 years. A Microcopy free world is bliss, cheaper, better in every way. May it continue for the next 20 years. Bye bye Microcopy, and good riddance.


  1. ronmiller88

    Fresh-Faced Recruit

    Joined: Dec 2011

    +7

    Good riddance monopoly!!!

    In my opinion, Microsoft hobbled inovation while it was a monopoly, so here's to the competition!

    I also think that Windows 8 might have a tough time in the tablet market. Being so late, the market is getting "mature" meaning that prices are dropping (started by the Kindle Fire, but likely to continue through 2012). The "Wintel markup" may make it hard to compete unless "Wintel" will be willing to compete aggressively on price.


  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

    +8

    Don't get too excited

    Google appears to be dead-set on copying Microsoft's business model down to the last detail.

    But yes, the idea that we are in the "post PC" era is borne out by these facts (despite what Ballmer says), and this in and of itself is interesting.


  1. The Vicar

    Fresh-Faced Recruit

    Joined: Jul 2009

    +7

    Not sure if this is relevant

    I don't know that this proves much. This isn't just comparing apples to oranges (no pun intended), it's comparing apples AND oranges to potatoes, mushrooms, and magnolia trees. The expectations people have from a smart phone now are very different from those they have for a PC, and both are extraordinarily different from what people expected of a computer in the early 80s. And in any event the market has expanded so dramatically that 1% of the market now is worth something like 10% of the market then. This is a bit like saying "if you include roller skates, Segways, and conveyer belts, the percentage of people bicycling is smaller than it has been since the 1970s" -- that may be true, but so what?


  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +1

    I'd like to see Windows market

    share drop a little bit lower. Microsoft has had it easy all these years since no one has bothered to challenge them. They've basically been raking in money by default. Not that Microsoft is going out of business any time soon. It's just that they need to work a little harder to maintain status quo instead of just backing into everything they get.


  1. elroth

    Fresh-Faced Recruit

    Joined: Jul 2006

    +4

    not so fast

    Is this counting smartphones? It says "all Android and iOS devices" - and if you look at 2011 in the graph, Android could not have that much with just its tablets.

    So I would hold off on the jubilation until Microsoft has only 50% of the market for computers and tablets, not counting smartphones.


  1. joecab

    Fresh-Faced Recruit

    Joined: Apr 2004

    +2

    I'm with the no so fast-ies

    Almost no one uses a smartphone as their sole computing device, so things aren't as black and white as they may appear. You're still going to be using those with a dedicated desktop or laptop computer.

    But the rise of tablets (who are we kidding ... of the *iPad*) is a bigger deal because there's something people will use as their primary computing device.


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