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Chitika: Kindle Fire has just 2.4% the web traffic of iPad

updated 07:35 pm EST, Wed January 18, 2012

Study shows iPad still in wide lead on tablet web

Apple's iPad still doesn't have any immediate threat from other tablets if web usage is an indicator, Chitika reckoned on Wednesday. For every 100 iPad web hits, just 2.4 came from the next-closest Amazon Kindle Fire. Its design sibling the BlackBerry PlayBook was next at about 1.8, while the Motorola Xoom and Samsung Galaxy Tab families were near-even at 1.6.

The study covered use between December 30 and January 9 and covered "hundreds of millions" of hits.

While portrayed as tablet competitors managing to "carve out" positions, the group combined would have 7.4 hits for every 100 from iPads. They suggest that, in terms of online use, Android and RIM's BlackBerry Tablet OS are still non-factors. The iPad by itself makes up 15 percent of all of Chitika's mobile traffic and would leave just over 1.1 percent of the mobile web belonging to other tablet platforms.

Web share doesn't directly mirror device share and may under-represent the Kindle Fire. Its roles as reader and video player take priority and may see few consider using it for the web as much as they would an iPad, where the interface and screen size are much more focused on general use.



By Electronista Staff
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Comments

  1. chas_m

    Joined:

    0

    Web use nearly mandatory

    Chitika is an ad firm which could play some role in the figures, but given the near-ubiquity of the importance of web browsing in tablet use I'd say this shows that the hype about competing tablets is just that: hype.

    The chart seems to fall in line with other estimates that said the Fire was doing better than other Android tablets, and the total of 7.5% for all non-iPad tablets combined sounds about right. ISTR reading a story not that long ago that the iPad appears to have around 90% of all tablet web traffic.

    Comment buried. Show
  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -14

    Perhaps Many People Do Not

    have wifi at home an can not access the web with their devices. Considering how many people can not maintain their PC's, I imagine a lot of people can not set up wifi and are wired to the internet. Further, a tablet not connected to wifi can keep small children from accessing unsuitable material. Check the numbers again after a month or two once people have solved their connectivity problems.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    -2

    Isn't the Kindle Fire basically

    for use in the Amazon portal. I believe that's what Amazon intended the Fire to be used for. Just buying media content from Amazon. Jeff Bezos isn't interested in the rest of the world wide web, just Amazon. Still, it makes sense that the Kindle Fire doesn't have much web usage since it's relatively new and there really aren't that many of them in consumers' hands compared to the iPad which has global distribution.

  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    0

    Perhaps Many People Do Not

    have wifi at home an can not access the web with their devices. Considering how many people can not maintain their PC's, I imagine a lot of people can not set up wifi and are wired to the internet. Further, a tablet not connected to wifi can keep small children from accessing unsuitable material. Check the numbers again after a month or two once people have solved their connectivity problems!

  1. Double_UK

    Fresh-Faced Recruit

    Joined: Mar 2000

    0

    re: Perhaps Many People Do Not

    "Check the numbers again after a month or two once people have solved their connectivity problems!"

    So... the iPad numbers could be much higher. Ah. Thanks for the information.

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010

    0

    Hey chippie,

    How are you today? Does your mommy know you are on the computer again? Shame on you. Be a good little pathetic troll and get back to your room. You don't want mommy to get mad at you again. It's too bad you can't be a real human-being and play nice with the rest of the world. Maybe then you could get out from underneath that slimy rock in your mommy's basement. Best of luck to you buddy.

  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    0

    freddymac

    Try taking your own drivel with a large turkey baster while reciting my name. You know you want me!

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