Chitika: Kindle Fire has just 2.4% the web traffic of iPad
updated 07:35 pm EST, Wed January 18, 2012
Study shows iPad still in wide lead on tablet web
Apple's iPad still doesn't have any immediate threat from other tablets if web usage is an indicator, Chitika reckoned on Wednesday. For every 100 iPad web hits, just 2.4 came from the next-closest Amazon Kindle Fire. Its design sibling the BlackBerry PlayBook was next at about 1.8, while the Motorola Xoom and Samsung Galaxy Tab families were near-even at 1.6.
The study covered use between December 30 and January 9 and covered "hundreds of millions" of hits.
While portrayed as tablet competitors managing to "carve out" positions, the group combined would have 7.4 hits for every 100 from iPads. They suggest that, in terms of online use, Android and RIM's BlackBerry Tablet OS are still non-factors. The iPad by itself makes up 15 percent of all of Chitika's mobile traffic and would leave just over 1.1 percent of the mobile web belonging to other tablet platforms.
Web share doesn't directly mirror device share and may under-represent the Kindle Fire. Its roles as reader and video player take priority and may see few consider using it for the web as much as they would an iPad, where the interface and screen size are much more focused on general use.
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Amazon, industry, gadgets, Android, BlackBerry, Motorola, Samsung, RIM, Apple, iPad, Galaxy Tab, PlayBook, BlackBerry Tablet OS, Xoom, Kindle Fire
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Joined: Aug 2001
Web use nearly mandatory
Chitika is an ad firm which could play some role in the figures, but given the near-ubiquity of the importance of web browsing in tablet use I'd say this shows that the hype about competing tablets is just that: hype.
The chart seems to fall in line with other estimates that said the Fire was doing better than other Android tablets, and the total of 7.5% for all non-iPad tablets combined sounds about right. ISTR reading a story not that long ago that the iPad appears to have around 90% of all tablet web traffic.