updated 07:35 pm EST, Wed January 18, 2012
Study shows iPad still in wide lead on tablet web
Apple's iPad still doesn't have any immediate threat from other tablets if web usage is an indicator, Chitika reckoned on Wednesday. For every 100 iPad web hits, just 2.4 came from the next-closest Amazon Kindle Fire. Its design sibling the BlackBerry PlayBook was next at about 1.8, while the Motorola Xoom and Samsung Galaxy Tab families were near-even at 1.6.
The study covered use between December 30 and January 9 and covered "hundreds of millions" of hits.
While portrayed as tablet competitors managing to "carve out" positions, the group combined would have 7.4 hits for every 100 from iPads. They suggest that, in terms of online use, Android and RIM's BlackBerry Tablet OS are still non-factors. The iPad by itself makes up 15 percent of all of Chitika's mobile traffic and would leave just over 1.1 percent of the mobile web belonging to other tablet platforms.
Web share doesn't directly mirror device share and may under-represent the Kindle Fire. Its roles as reader and video player take priority and may see few consider using it for the web as much as they would an iPad, where the interface and screen size are much more focused on general use.