Printed from http://www.electronista.com

Nokia Maps name to spread beyond Windows Phone

updated 07:45 pm EST, Thu January 19, 2012

Nokia brand will show up on competitors' devices

The Nokia brand will begin showing up on non-Nokia devices running Microsoft's Bing Maps app. CEO Stephen Elop revealed in a recent conversation with Pocket-lint that Microsoft had agreed to the cross-promotion as part of its Windows Phone deal. The news means that the Nokia brand will begin appearing on competing products such as BlackBerrys and Android phones.

"You'll starting seeing the word 'Nokia' on a map that you get from Microsoft properties," Elop explained, "even if you are on a BlackBerry device, who recently said they were going to start using Bing Maps."

Microsoft's conceding the Bing name is very unusual and shows the sacrifices it was willing to make to become Nokia's principal mobile OS software provider back in February. In addition to making Windows Phone Nokia's main OS, Nokia also agreed use mobile Office and Xbox Live as well as make Bing the phone maker's primary search engine across all of Nokia's platforms. Microsoft's adCenter will provide mobile ads on the Nokia devices.

At present, the only Windows Phone mapping tool that supports Nokia's name is Nokia Drive, a turn-by-turn GPS app that's exclusive to the Lumia line.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung Galaxy S 5

The Samsung Galaxy S5 might be the phone that Android users have been craving for some time. Information coming out of Mobile World Co ...

STM Trust technology bag

The search for a good messenger bag that doubles as a laptop bag is something many travelers find themselves facing at least once. Bet ...

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for many years now. T ...

Sponsor

toggle

Most Commented

 
toggle

Popular News