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Samsung Galaxy S II voice text ad 'forgets' to mention Siri

updated 06:25 pm EST, Mon January 23, 2012

Samsung miselads with Galaxy S II voice spot

Samsung has run another ad for the Galaxy S II that this time deliberately omits an iPhone feature that negates its advantage. One of those waiting in line for an iPhone ducks into a store and is impressed when he sees a clerk use Android's built-in Voice Actions to send a text. In a first for the ad campaign, the S II actually catches a buyer, who raises concerns among his iPhone queue friends when he doesn't come back.

The ad is the second in Samsung's renewed campaign and also the second to hide the truth to make its selling point. While Voice Actions clearly came first to Android, showing with Android 2.2 in mid-2010, those waiting in line for the iPhone 4S would have no problems texting by voice using Siri. Apple's system is technically more advanced than what the Galaxy S II ships with, too, supporting continuous dictation as well as more natural language to start and follow up on messages.

Without having directly anticipated Siri, Samsung does already have a pseudo-natural voice engine for other elements through the inclusion of Vlingo. As a third-party app, though, it's not directly integrated into the OS and is still less flexible in key areas even as it does some things Apple can't.

Samsung is expected to run an ad during the Super Bowl, but whether it's genuinely new, an expansion, or one of the existing ads isn't clear. Android-themed Super Bowl ads so far haven't panned out, with Motorola's Devour and Xoom ads still leading to poor sales.

By Electronista Staff


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    SameSong, Lies, and Viral

    So they wish.

  1. Einz

    Fresh-Faced Recruit

    Joined: Jan 2012


    Technically, the ad is correct

    If they are waiting for the 4S, then their current iPhone don't have Siri.

  1. sessamoid

    Fresh-Faced Recruit

    Joined: Apr 2001


    I saw that Samsung spot

    Terrible. The guy that switched from the other phone to Samsung ended up standing up his friends who were waiting for him. Which makes no sense, because apparently he has this great PHONE, with which it is possible to contact other people. But I guess it doesn't work well enough for that?

  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    *Darn it*

    Samsung'ed again!

  1. mlechman

    Fresh-Faced Recruit

    Joined: Jan 2012



    I already use Vlingo on my iPhone 4 and voice-text all the time, so what's the point of this commercial? The only reason given by Samsung to own one of their phones is because of a third party app that's also available on the competition? I'm confused.

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