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Samsung's next ad skewers the iPhone barista

updated 12:40 am EST, Tue January 24, 2012

Samsung swings to character over product in ad

Samsung in the space of a day has already posted a new ad (below) in its Galaxy S II campaign run-up to the Super Bowl. The new spot returns to the infamous barista of the first ad and mocks him for being 'creative' through latte art. His friends come in to get ready for what the Samsung owners think is real camping; they find a campsite quickly on 4G, only to learn that the others meant the iPhone line.

"This is the Woodstock of our generation," the barista says as he and his friends camp out in line at the mock Apple store, showing that they'd missed out on a real experience for the sake of a phone.

The ad doesn't focus nearly as much on technology as Sunday's promo and instead makes fun of Apple's lineup-driven launches. As before, the pitch is somewhat ironic. Samsung hasn't fostered the kind of pent-up demand that would trigger a lineup on its own, and it used a $2 Galaxy S II sale to effectively pay for a lineup in Australia that showed its desire for the same kind of line it has been mocking in the US.

What Samsung plans for the Super Bowl, if anything different, still isn't known. Its attitude is still a sharp contrast to Apple's, where Samsung is willing to attack the users themselves and not just the product.





By Electronista Staff
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Comments

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +11

    Yeah, right

    We'll see SameSong's sales skyrocket...NOT.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +7

    Samsung is hopeless...

    still doesn't get it. Their phones do not have s** appeal of any kind. The iPhone is a phone. The Galazy etc., etc. What the heck is that? It's jsut as bad when someone names their product THE XJ189R... what is THAT? It says NOTHING. I hope those clueless idiots at Samsung keep doing this!

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008

    +9

    Yeah..

    That'll sell phones alright. I can see the people lining up already.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +5

    Plenty of 5HIT appeal

    With this ad, SameSong has more 5HIT appeal.

  1. phobos

    Grizzled Veteran

    Joined: Apr 2000

    -7

    comment title

    Even though samsung is on photocopy mode and they're painting an obviously skewed iPhone user picture I can't help but smile on the onslaught of jokes and the absolutely wonderful cast. Mad props to the advertising agency who did this and the absolutely hilarious previous commercial.

  1. Salty

    Professional Poster

    Joined: Jul 2005

    +8

    Major Reason

    Major reason why I bought a Sharp TV instead of a Samsung.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +1

    I have snapped two SameSong phones in half

    I am sure the current one is not much better in the UI department. The old phone's ticker tape of phone numbers drove me insane.

  1. drumrobot

    Fresh-Faced Recruit

    Joined: Oct 2009

    +6

    Hey Samsung...

    you do know that the iPhone 4S was released a while ago, right? No one's lining up for it in the US right now.

  1. kerryb

    Fresh-Faced Recruit

    Joined: Aug 2001

    +5

    hipsters

    So over the wool knitted cap and 20 something's obsession with having coffee with them at all times. I glad they made this commercial, "hipsters" have overtaken my neighborhood but the truth is they all have iPhones. Uh...What was that commercial selling?

  1. facebook_Vincent

    Via Facebook

    Joined: Jan 2012

    +2

    ShameSung

    Actually, this ads show more how they are desperate than anything else .... and their lack of brand recognition. In our western world when people really want a product, they do line up. For instance there is lane for the XBox, Skyrim, call of duty and Apple ...

    For SameSung, there is nobody that line up (here some picture that I have taken in San Jose : https://plus.google.com/u/0/102355550416257291127/posts/CgGRSi2Brwh ) and yet they are gonna to sell a lot of those phone cause the carrier tell your mum to buy this because the vendor get bribed from shamesung.

    ShameSung ! Shame on you!

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