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Nokia could hit US aggressively with Lumia 900 at $100

updated 12:45 pm EST, Wed January 25, 2012

Nokia Lumia 900 leak hints low price

Nokia's launch of the Lumia 900 in the US may compete fiercely on price. A leak at BGR, corroborated by previously accurate Windows writer Paul Thurrott, has the 4G Windows Phone costing just $100 on an AT&T contract. The same tip likewise supports earlier talk of a March 18 ship date.

Some room exists for the date to move, as AT&T hasn't yet given the full technical clearance for the Lumia 900.

Should it be proven real, the price could make it one of the lowest-cost LTE phones on any platform and the most ambitious Windows Phone launch in the US to date. Less-capable phones like the Samsung Focus S came in at twice the price and are thought to have continued the slow sales that have defined Windows Phone for more than a year.

AT&T is rumored to be putting at least $200 million into the marketing of the Lumia 900, and possibly other Windows Phones like the HTC Titan II, in what many see as a possible last big chance to ingrain Microsoft's platform into the US consciousness. The current American market is divided almost equally between Android and iPhone and has left Windows Phone competing more with outgoing platforms like Nokia's own Symbian than with Apple, Google, or even RIM.



By Electronista Staff
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Comments

  1. pairof9s

    Mac Enthusiast

    Joined: Jan 2008

    +2

    So lose money...

    ...to grab market share...on a phone OS that has provided no traction to date.

    Good luck w/ that!

    /

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011

    0

    Loss

    Yes. Sell at a loss. That really works great.

  1. Kees

    Junior Member

    Joined: Sep 2001

    0

    yeah well

    what else are they going to compete on?
    Personally, the whole tile paradigm is way to 'in the face' for my taste, and it is obviously nowhere near as mature as Android and especially iOS.

    They need to get units out there and hope the Apps and services from third parties starts building. The only way to do that when you're this late to market/far behind is to sell them cheap.

    It worked out ok for them with the xbox, but given the momentum of Google and Apple, and the slow pickup over here in Europe, It's not looking good.

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007

    +2

    Aggressively hit the U.S.

    Fine. I will continue to passively ignore it.

  1. facebook_Robert

    Via Facebook

    Joined: Jan 2012

    0

    Sounds expensive

    When you have to sign a contract for $100 x 24 months = $2400 - the $99 subsidized phone isn't worth it.
    If you are going to have to deal with the contract, you have to have a phone you really want.

    So... I just don't see how this is aggressive pricing at all. Frankly I assumed the phone would be free on contract, so $99 just seems like an insult.

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