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RIM CEO: we're looking into BBM on other platforms

updated 04:25 pm EST, Fri January 27, 2012

RIM CEO hints BBM may be open to iOS and Android

RIM's new CEO Thorsten Heins has continued his interviewing with hints the company might not be as closed to the possibility of BlackBerry Messenger on other mobile platforms as once thought. He told CrackBerry that he was still committed to the core BlackBerry platform and there weren't immediate plans, but that the company "should never rule this [possibility] out." The company did have staff exploring the possibility, but it would only go ahead if it was logical.

"We're constantly exploring our room to maneuver and our room to explore other businesses so I wouldn't say categorically no to it," Heins explained. "There is a time where this might make sense, and I have a team looking into this... I'm open for licensing if it makes sense."

The remarks are a sharp break from RIM's attitude in the past, where it considered BBM one of its most important advantages. Heins' attitude may be dictated by the modern reality of mobile communication, however, where BBM's features are no longer exclusive or even superior. iOS 5's iMessage both replicates much of the secure, end-to-end instant chat of BBM but isn't trapped to phones or even cellular networks, since a Wi-Fi iPod touch can participate just as easily as an iPhone.

Facebook Messenger, Google Messenger, and Kik also fulfill many of the same roles as BBM. Although not necessarily as secure, they're also not locked into any one platform. RIM's defensiveness surrounding BBM in the past was apparent when it sued Kik despite having celebrated the app just months earlier. The app developer and many critics interpreted this as a sign that RIM went on the attack only when it realized that Kik was helping users migrate to other platforms.



By Electronista Staff
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Comments

  1. facebook_Min

    Via Facebook

    Joined: Jan 2012

    0

    not co-CEO, some of their VPs and VPs' "expert" de

    Don't blame CEO, they want RIM win.

    RIM has strange culture and self distruct political environment.

    In RIM if a new hired person figure out major problem and introduce efficient approach, both manager and his buddy group member will proof their wrong approach works. just like someone point out driving a car is right way, pushing a car is wrong way, then both manager and his buddy group member will hate you, and proof that 3 person can also move the car by pushing it. cheating email will be sent to some vice president, saying like: see, the car moving, pushing a car is a natural part of the process, in order to deny new hired contribution of introducing skill of drive a car, they have to deny merit of driving a car.

    It is very strange company culture and strange company political environment, it promote stealing and cheating skill. RIM's management may be a typical instance in MBA course.

    This culture deny or steal hardworking team members' contribution/innovation, generate strange political environment, destroy RIM.

    So don't blame CEO, some of their VPs and VPs' expert generate terrible culture and self destruct political environment.

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