Acer chair hopeful for early turnaround

Acer chairman JT Wang chose the unusual venue of his company's Lunar New Year ceremony to make predictions about early 2012 sales. With Digitimes and others in attendance, he thought Acer had a good chance of being profitable in its first quarter of 2012 after a 2011 defined by losses. The Chinese holiday and hard drive shortages would make January a low point, but the rest of the quarter would do well.

Impacts from problems with European bonds were already being factored into the results.

The turnaround isn't guaranteed, but Acer's expectations point to the reversal in the company's philosophy finally taking hold. Throughout 2010 and some of 2011, Acer largely resisted changing its strategy at all to combat tablets and simply hoped the iPad would go away so it could return to selling netbooks and low-end notebooks. After a major restructuring, it now considers tablets a core part of its business and will focus on ultrabooks to not just stake out a clearer alternative but improve Acer's reputation.

Most of the real upswing for Acer is expected in the spring, when ultrabooks like the Aspire S5 are expected to arrive in force.

By Electronista Staff

Post tools:

TAGS :  

computers, industry, Acer, Aspire, Apple, iPad, ultrabook