updated 02:25 pm EST, Tue January 31, 2012
Apple tries again to sue Proview over iPad name
Apple has appealed the rejection of a lawsuit in an attempt to claim the iPad trademark for itself in China. A quietly submitted and just now discovered January 5 filing with the Higher People's Court in Guangdong has challenged the idea that Proview still had its trademarks after a Taiwan branch sold rights to UK intellectual property holding company, IP Applications. The appeal not only wants the trademark given to Apple but for court costs of four million yuan, or about $633,693, to be covered by Proview.
Proview has been on the attack in China, suing twice and hoping to block iPad sales unless Apple changes the iconic tablet's name. It argues that it has no connection to the Taiwanese branch and hadn't given away rights.
The Chinese firm has both legal precedent as well as questionable tactics. It was quick to get the iPad name in China during 2000, but it like many companies before and since was hoping to seize on the popularity of Apple devices by using a similar naming scheme. Its attempt, while conspicuous, may have been shrewd in anticipating eventual Apple plans. [via Computerworld]