Printed from http://www.electronista.com

Key Xbox Live marketing exec leaves Microsoft for Apple

updated 09:50 am EST, Thu February 2, 2012

Apple continues drawing from gaming industry

Apple has recruited an important executive from Microsoft's Xbox division, Robin Burrowes, reports say. Until this week, Burrowes was in control of Xbox Live marketing for the EMEA (Europe, Middle East, Africa) region. At Apple, he will be responsible for marketing the App Store for iTunes Europe. Other highlights on his resume include work on Microsoft's MSN, and time with music and movie retailer HMV.

Apple has pulled a several executives from the gaming industry in recent times. One of these is a former Nintendo PR executive, Robert Saunders, who is now promoting iOS apps. Handling some hardware-related PR duties for Apple is Nick Grange, who earlier had PR roles at Activision, Electronic Arts, and Microsoft.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price to gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for a ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News