Printed from http://www.electronista.com

Best Buy Super Bowl ad puts phone, app makers in one place

updated 07:15 pm EST, Sun February 5, 2012

Best Buy kicks off tech-driven Super Bowl ads

Best Buy as part of a promo has started the run of tech-focused Super Bowl ads with a segment pitching its mobile stores. The ad unites both the inventors of phone technology, such as Philippe Kahn (the camera phone) and Ray Kurzweil (text to voice synthesis) with those making newer hardware and software. Key inventors behind Instagram, Shazam, Square, Words With Friends, and others find their way into the 30-second clip.

Words With Friends' promo gives a nod to Alec Baldwin's airplane incident.

The promo itself gives a $50 gift card to anyone who volunteers to upgrade their phone at the store before the end of 2012 on one of the four major national carriers. It works for as many lines as a person has on an individual or family plan, and can count towards the phone itself or towards an extra.

Best Buy has usually been counting on extras such as post-sale setup and exclusive color options to drive sales. The new promo is more direct and a clearer attempt to fight off carrier deals.





By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Sponsor

toggle

Most Commented

 
toggle

Popular News