updated 09:50 pm EST, Sun February 5, 2012
Samsung tries to go for enthusiasm in Super Bowl
Samsung's promised Super Bowl spot took an unusual turn on Sunday night. After showing iPhone queue waiters complaining about "missing the big game" and being "in detention," a passer-by shows a Galaxy Note. The giant Android phone's pen -- and an impromptu appearance by rock revival group The Darkness -- has the line kicking down the stanchions and joining the party.
"It's got a pen? Awesome!" one says. "Freedom!" shouts another as he escapes the line.
In the end, virtually everyone in the line is recording movies, making video chats, and shooting out of cannons. Just one holdout, the creative barista, is still sitting waiting for his iPhone.
The ad's effectiveness is yet to be determined, but it comes after Samsung may have lost momentum running its Apple-targeted ads since the fall. The Galaxy Note itself is also a risky device to promote with a 5.3-inch screen and a minimum $300 price making it less accessible than the iPhone it's being sold against.