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Comments

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +8

    Opening a Microsoft Store Near an Apple Store ...

    ... is like opening a lemonade stand across the street from a McDonald's.
    With bad lemonade.

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +10

    Yawn

    OK, so maybe the Xbox is the one s*** product MS sells. How are they going to compete with discounters?

  1. Leatherropes

    Fresh-Faced Recruit

    Joined: Jul 2011

    +10

    Microsoft?

    Microsoft's continued retail push baffles me. I highly suspect its retail operations lose money, but Microsoft probably doesn't account for its retail operations separately...so it doesn't know it's losing money. And trying to company a Microsoft store to an Apple story is silly. They're not the same. Apples and oranges. No pun intended.

  1. chas_m

    Moderator

    Joined: Aug 2001

    +13

    Childish

    Deliberating building your stores across or near an Apple store just invites comparisons ... and the resulting ridicule. You know MS are taking a financial beating on this, so by all means let them continue. I haven't heard of a single MS store being robbed ... probably because there's nothing anyone wants in one.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +7

    the real laptop hunters

    in my area, the cops recently nabbed a pair of lowlifes who had made a short-lived career of stealing people's laptops while they were using them at coffee bars like Sbux. One guy would grab the laptop and run to the waiting car with his accomplice driving.

    In every case... they targeted Apple laptops.

    Don't sit near the door if you can help it!

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    +6

    They have to

    MS quite literally is clueless in how to actually market at retail. So _all_ they can do is copy. Apple does the demographics research and anchors a locale, then MS poaches. MS gets some exposure that otherwise would never happen.

    The problems are:

    a) MS is not Apple, so the actual in-store implementation should be different, and MS has no clue.

    b) MS is taking a big risk setting up for side-by-side comparisons against Apple products.

  1. kirsch

    Fresh-Faced Recruit

    Joined: Dec 1999

    +3

    comment title

    Perhaps they will open it in the vacant spot where the Sony Store used to be, right across Apple and always empty.

  1. facebook_David

    Via Facebook

    Joined: Feb 2012

    +5

    MSoft dying

    With Balmer at the helm, MSoft, with it's continued "copy anything that Apple is successful with" mentality will certainly fade into history. How can a company SO large (at one time), have so little talent or original thought?!?

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010

    +3

    All I can say...

    Is.... Keep it up Balmer, your doing a fantastic job. We love you and know deep in our hearts you will keep Microshaft on the bleeding edge of technology..... Bravo

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011

    +1

    Hurry up

    C'mon Microsoft. Pull the real trigger and start rolling out 20 or 30 a year!

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