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Amazon Kindle may hit Japan in April, upset market

updated 05:25 pm EST, Fri February 10, 2012

Amazon Kindle may set foot in Japan for first time

Amazon might bring the Kindle to Japan and overturn the status quo for e-readers in the country, according to claims made Friday [account required]. Japanese business paper Nikkei heard that the mid-tier Kindle Touch would be the flagship and could come as soon as April. Pricing at 20,000 yen ($258) would be steep relative to the $150 US Kindle Touch 3G, although it would include native, free 3G through NTT DoCoMo instead of roaming on AT&T.

Most other 3G e-readers in Japan cost more, the paper said.

The arrival hadn't been confirmed by Amazon.

If real, the Japanese launch would force a major change from local rivals. Most local firms, such as Sony, have largely been able to operate without foreign competition and haven't had as much price pressure, even relative to print books. Amazon has some of the least expensive e-readers in the US and usually keeps e-book prices as low as possible while carrying a larger catalog. [via Reuters]



By Electronista Staff
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