Chitika: iOS web traffic overtook the Mac in February
updated 11:50 am EST, Fri February 10, 2012
Chitika claims iOS now used online more than Mac
New Chitika traffic data has seen Apple possibly cross a milestone for web use online. As of February, 8.15 percent of all web traffic being monitored was coming from an iOS device, passing the Mac for the first time with OS X share at 7.96 percent. The two platforms had been converging since October, with the Mac losing share mostly as Apple's other OS gained prominence.
The gains didn't reflect a drop in Mac share, which is still climbing relative to Windows PCs, as much as the rapid increase in iOS share. Helped mostly by a surge in iPhone sales, Apple moved 62 million iOS devices just in the fall alone. Their lower prices and roles outside of the traditional computer station make them more popular.
Such trends are likely to continue. In the US, tablets outsold PCs for the first time in the fall, led primarily by the iPad. A possible iPad 3 launch and sustained iPhone demand are only likely to keep additions up and push iOS web usage higher.
