Printed from http://www.electronista.com

TiVo makes license deal with AT&T for DVR ads

updated 08:00 pm EST, Mon February 13, 2012

DVR company to acces U-Verse viewing data

TiVo has announced that it has established a licensing agreement with AT&T's advertising division, AdWorks. The deal will enable TiVo to access data detailing household viewing habits of AT&T's U-Verse television subscribers.

The DVR company suggests the aggregate data will be used to "improve elements" of the company's advertising endeavors. TiVo senior vice president Tara Maitra suggests the licensing deal will "help project a better sampling of US television viewing habits."

The companies recently settled a patent dispute that lasted several years, after TiVo accused AT&T of using patented DVR technology without establishing a licensing agreement. The case was eventually settled after AT&T agreed to pay a total of $215 million.

TiVo notes that the data will be collected anonymously and both companies will maintain their commitment to "protecting and maintaining customer privacy."



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

JBL Synchros Reflect in-ear headphones

All headphones are not created equally, especially when it comes to use during vigorous activities or workouts. Over-the-ear headphone ...

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

Advertisement

toggle

Most Commented

 
toggle

Popular News