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iPhone cedes share in China to ZTE as Samsung ousts Nokia

updated 08:20 am EST, Fri February 17, 2012

iPhone dips in Chinese share pre-4S launch

Region-specific Gartner data has shown that Apple was losing Chinese smartphone market share in the last few months before the local release of the iPhone 4S. Its portion dropped from 10.4 percent in the summer to 7.5 percent in the fall. The company mostly lost its fourth place position to local designer ZTE's 11 percent.

At the top, Samsung had now ousted Nokia from one of its few safe leads, claiming 24.3 percent to under 20 percent for Nokia. The Windows Phone-based Lumia line hasn't reached China, leaving the outgoing Symbian to define the local lineup and possibly suffer at a consequence at the hands of Android.

ZTE's gains, along with a similar rise from fellow Chinese firm Huawei, were credited to local promotion and a wider reach. The two already have a regional advantage. Being on all three major carriers in the country, China Mobile, China Telecom, and China Unicom, gives them significantly wider reach.

Apple is believed to have been facing multiple factors hurting its potential. It most likely faced the same pent up demand for the iPhone 4S that it did elsewhere, with customers holding off until the raucuous iPhone launch in mid-January. The company is also limited to China Unicom for now, and its pricing is comparatively high next to Chinese makers. While an iPhone often has higher performance and build quality, it can cost more than twice as much as a Chinese Android device that for many will be adequate.

Data has yet to emerge from the iPhone 4S launch and won't until April or May. Elsewhere, Apple saw the largest increase in shipments in the iPhone's history, jumping to 37 million and selling almost all of them.

By Electronista Staff


  1. fjose1929

    Fresh-Faced Recruit

    Joined: Jul 2011



    Gartner is pulling figures out of places that the sun does not shine. None of these numbers are empirical. Only appple provides real unit sales data.

    Jut look at what is reported for Samsung. 36 million smartphones they say. 36 million multiplied by an ASP of 500 USD (anything less is not a smartphone in the true sense of its capabilities), is 18 billion USD. Samsung reported 15 billion in revenue for its mobile sales division. the mobile sales division includes all phones and mobile equipment. Tell me, how the h*** can anyone make these claims on the reported revenue. The chutzpah of these carbon elements. Well, I guess that what comes from an ivy league schooling. Mind you, these carbon elements, are not educated. Schooled maybe.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Baloney

    You claim Gartner is pulling numbers out of it's a**, and yet you go off and do the same thing. You make an arbitrary decision that a smartphone must cost $500. Is that because all of Apple's do cost more than that, so therefore, that must be the correct number? Even though Apple rakes in 20-30% margins, which would mean that a $600 iPhone really costs $420?

    And if they said Apple was kicking Samsung all over the place, would you still be arguing they were making up numbers?

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