updated 02:00 pm EST, Fri February 17, 2012
Microsoft details new, simple Windows 8 logo
Microsoft has unveiled its Windows 8 logo, and explained its design in detail on Friday. The company wanted to incorporate parts of its new Metro design principles while retaining some classic aspects. It worked with design agency Pentagram on the logo, which helped the company make its Windows graphics look less like a flag and more like a window.
Microsoft has also included a timeline of images of its previous Windows logos, which kept pace with the changing world of computers. The original used just two colors and with the latest logo, Microsoft is going for a more back-to-basics approach, reaching back to its roots. Although unstated, it partly shadows the toned down Apple aesthetic.
The latest logo uses an International Typographic Style, or a Swiss design that was the influence for its Metro design. Metro itself draws haracteristics from signs uses in airports and subways. The logo in Windows 8 may change in color if users change the theme color in the OS, the company hinted.