Printed from http://www.electronista.com

Sony begins rebranding mobile devices

updated 06:30 pm EST, Wed February 22, 2012

Ericsson cobranding starts to be phased out

Last week, Sony took complete control of its former joint venture with Ericsson. Sony has already begun to phase out the Ericsson name from its mobile products branding. Its first step has been to redirect online viewers from the Sony Ericsson site to the company's SonyMobile web portal.

Sony acquired the 50 percent share of the joint venture it didn't own from Ericsson in October. The 1.05 billion ($1.47 billion) deal also gave Sony access to a broad intellectual property cross-licensing agreement and ownership of five "essential" patent families.

Sony plans to gradually migrate to the single-name branding over the next month. More changes are likely to appear at next week's Mobile World Congress show in Barcelona. [via Engadget]



Old branding



New branding




By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Advertisement

toggle

Most Commented

 
toggle

Popular News