Printed from http://www.electronista.com

iOS passes Android for North American ad impressions

updated 12:10 pm EST, Fri February 24, 2012

BlackBerry loses major ground

In North America, iOS' share of mobile ad impressions grew a full 12.1 points between October and January, according to mobile advertiser InMobi. Traffic from iOS devices hit 35.3 percent in January, as compared to 32.7 percent for Android, and 11.6 percent for BlackBerry. Android in fact slipped 3.2 points between October and January, allowing iOS to seize leadership.

"The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem," writes Anne Frisbie, InMobi's VP and managing director for North America. The iPhone 4S launched in mid-October, apparently reversing the trend through most of 2011, in which Android was InMobi's leading North American platform. The single-most popular device was the iPhone 4, with 9 percent of impressions, followed by the iPad 1 at 6.3 percent, and the fourth-generation iPod touch at 6.1.

January's BlackBerry share was a substantial decline, down 8.9 points from 20.5 percent in October. Research in Motion has been struggling to stay relevant in a post-iPhone/Android market; iOS' recent gains with InMobi were made mostly at the expense of BlackBerry devices.



By Electronista Staff
toggle

Comments

  1. DavidO

    Fresh-Faced Recruit

    Joined: Nov 2005

    +1

    Happy Birthday Steve!

    Happy Birthday, Steve, we miss you and offer our continued gratefulness for your contributions to our lives. You are missed and not a day goes by that we don't appreciate your high standards of quality, user experience and form for the products you brought to us.

    Read more: http://www.electronista.com/articles/12/02/24/we.travel.to.barcelona.for.mwc.2012/#ixzz1nKdtpIRi

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

SMS Audio Sync Sport on-ear headphones

When hitting the gym or going out for a trail run, headphones can cause a number of problems. From the ear buds getting slimy with swe ...

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Sponsor

toggle

Most Commented

 
toggle

Popular News