updated 02:50 am EST, Tue February 28, 2012
Customers will be able to access digital content
Walmart is reportedly preparing to launch in-store UltraViolet service, in an attempt to assist customers who want to take advantage of the digital licensing system. The company is said to be involved in discussions with UltraViolet partners to work out the final details.
Employees are expected to assist customers in the UltraViolet registration process, helping to create accounts that will enable them to access digital versions of DVDs or Blu-ray discs bought in the store. Customers are also said to be able to get help registering their existing discs.
Paramount recently moved to start selling its movies directly to customers using the UltraViolet standard, rather than limiting availability to a package deal. It remains unclear if Walmart will offer some form of direct digital sales in its brick-and-mortar locations or web-based store.
"We're supportive of the UV coalition and are still thinking through how this technology can come to life in our stores and benefit our customers," a Walmart spokesperson told (sub. required) the Wall Street Journal, though the company has yet to explicitly confirm details regarding the discussions.