Printed from http://www.electronista.com

Redbox signs new deal with Universal Studios

updated 11:50 am EST, Thu March 1, 2012

Redbox deal with Universal lasts until mid-2014

While it recently ended its agreement with Warner Bros., budget DVD and Blu-ray rental kiosk operator Redbox has now signed a deal with Universal Studios. The deal extends until August 2014 and keeps the 28-day delay window Redbox had with Warner Bros following a home entertainment release. Redbox and Warner argued about the delay window, with the studio arguing 28 days is too early considering the $1.20 daily rental price for the movies.

Warner was insisting on a 56-day delay for the release of its movies, which Redbox didn't consider acceptable. Instead, the kiosk runner opted to buy the DVDs and Blu-ray movies at retail locations, which would make it more expensive. Doing so would enable the company to release the movies at its own pace, however.

Keeping a better deal from Universal could pressure other studios into following suit, since they would know that the alternative to making Redbox buy discs in stores would be to agree to the 28-day term.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News