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Samsung Galaxy S III may yet ship in April to preempt Apple

updated 12:55 pm EST, Fri March 2, 2012

Samsung Galaxy S III said possibly on track

Samsung's decision to skip unveiling the Galaxy S III at this week's just-ended Mobile World Congress may not have been a sign of a delay but a competitive move to keep its final plans a secret. Leaks from unnamed Samsung officials to ZDNet had the company still on track to ship the third-generation phone in April, a year on from the launch of the Galaxy S II. It may have timed it for as late as the summer, but was taking advantage of a lack of immediate releases from Chinese firms, as well as a presumed half-year wait from April to the next iPhone, to "move ahead of competitors."

Outside of Samsung's native South Korea, the UK was considered next on the list, likely using the summer Olympics as an opportunity for heavy marketing. Samsung is a core sponsor of the London-based games.

Officially, Samsung has declined to say when and where it might promote its third-generation flagship. It's believed to have been skipping its habit of launching its biggest cellphone of the year at Mobile World Congress out of a desire to get the actual release closer to the release date, including for the US.

The device itself has had numerous rumors that point to it pushing the limits of what's acceptable for size in a smartphone, moving up to a 4.8-inch screen, a quad-core Exynos 4412 processor, and Android 4.0 while making both 4G LTE and NFC tag reading common features.

Much is riding on the Galaxy S III for Samsung, which was just edged out by Apple for the title of top smartphone maker during the fall. The S II was the key driver in Samsung's smartphone sales for 2011, and a refresh may be vital to dampening chances that the iPhone stays ahead. Samsung may be overestimating the wait for the next iPhone, however, as most have interpreted the iPhone 4S' October release as a one-time delay from the usual summer schedule.



By Electronista Staff
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Comments

  1. bigmig

    Fresh-Faced Recruit

    Joined: Jan 2004

    +21

    Only a 4.8" screen???

    Please, that's last year's phone. Galaxy Note is already 5.3". Anything less than 6" will be a total disappointment for Samsung.

  1. hayesk

    Professional Poster

    Joined: Sep 1999

    +8

    Too big

    If I can't use it with one hand, then I don't want it.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +9

    One droid maker to rule them all

    Re: "move ahead of competitors"

    Translation:
    "move ahead of" = crush
    "competitors" = all other Android handset manufacturers

    Samsung has done the obvious thing. Theyr'e timing their phone releases to be as far as possible from iPhone releases. It's the best way to get 1) press coverage and 2) sales.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +1

    So, the Galaxy SIII beats the next

    iPhone to market. Good for Samsung. I'm sure a lot of consumers will buy it, but it doesn't necessarily mean that it will cut into iPhone sales since more of the population is buying smartphones. I'm sure there will be enough consumers left to grow iPhone sales. I'm sure the Galaxy SIII will be a fine Android smartphone, but an Android smartphone, nonetheless. If consumers really want in to the iOS ecosystem, then the iPhone is their only choice. The Galaxy SIII will probably do more harm to sales of other Android smartphone vendors than to Apple.

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