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Google rechristens Android Market as Google Play

updated 01:15 pm EST, Tue March 6, 2012

Google Play refocuses on general media, not apps

Google put an end to rumors surrounding its Play name Tuesday by revealing it to be a rebranding of Android Market. Now just called Google Play, it will represent the same store but change the name to reflect its usefulness beyond Android apps. The store was already a gateway for e-books, music, and movies, and should soon reflect the switch.

Accordingly, the layout will change to reflect the wider range of content on the store, depending on the country the user's visiting. Android device owners should see the store rebranded in the app. Many of the individual apps will have the Play branding put on top, such as Google Play Music and Google Play Movies.

Most of the app and web changes should take effect by the end of the day.

For Google, the change is a reflection of its attempt to create an iTunes-style ecosystem for Android, much as Apple had years earlier for the iPod and later iOS devices. The nature of Android had meant that, until the expansion of Android Market, device owners couldn't be guaranteed access to a ready supply of legal content beyond apps.



By Electronista Staff
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Comments

  1. njfuzzy

    Fresh-Faced Recruit

    Joined: Apr 2001

    +13

    Uh...

    "...change the name to reflect usefulness beyond Android apps"?

    Android Market = Place to buy things for Android

    Google Play = Vague, possible a place to buy games and/or audio?

    This doesn't seem like an improvement in the area of clarity.

  1. WiseWeasel

    Junior Member

    Joined: Apr 1999

    +5

    Eww

    Agreed with njfuzzy; they should have gone with 'Google Market' or 'Google Store'. This just seems like it's for games.

  1. pairof9s

    Senior User

    Joined: Jan 2008

    +2

    Eric Schmidt sighting!

    He was seen in St. Croix Shop today purchasing black mock turtleneck shirts.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011

    +8

    Just call it

    "Free Junk for Android Cheap-O Users"

  1. global.philosopher

    Fresh-Faced Recruit

    Joined: Sep 2010

    +1

    They should have gone with Google App Store

    After all it worked for Amazon....ripping off the main competitor sometimes is the obvious choice for clueless companies.

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