updated 01:25 pm EST, Fri March 9, 2012
Google douses fire surrounding in-app purchases
Google hoped to quell controversy on Friday over its decision to steer developers to Google Wallet for Android Market (Google Play Store) title's in-app purchases if. It noted to TechCrunch that the policy had been in effect since March 2011. There wasn't any change of heart, it said, implying that any activity was just enforcing an existing policy.
Waits until the summer or later to notify developers only came as Google noticed apps that weren't fitting in with the new policy, teh company said.
The flurry of activity later into 2011 still pointed to Google more actively pushing Wallet, which in the rebranding of Android Market to Google Play is now called Google Play In-app Billing. Those made to switch have complained of having to pay a higher 30 percent cut of their apps to stay in Google's official app store, but Google is believed to be aiming for a more consistent and easier experience that would drive more actual purchases.
Certain payment methods haven't been touched. Google's own One Pass subscription model takes a lower 10 percent cut. Any app whose content isn't directly supplied by the market, such as Amazon's Kindle Store or Netflix, isn't affected by the in-app rule.
Apple has always had a rule requiring in-app purchasing in iTunes, although it tightened controls to require that Amazon or Netflix either in-app purchases through iTunes or remove links altogether.