updated 06:00 am EST, Fri March 9, 2012
Samsung suffers PR gaff over ICS update for GS II
Samsung faced a minor and embarrassing PR trip-up when its Philippines division incorrectly told to its Galaxy S II users that an Android 4.0 (Ice Cream Sandwich) update was imminent. Users were informed that ‘Starting March 10, 2012, you may upgrade your Galaxy S II to Android Ice Cream Sandwich (4.0) thru [sic] KIES 2.0.’ However, this date was abruptly kyboshed by Samsung Korea, which issued a statement saying that the March 10 date was incorrect and the any launch of the long awaited update for the GS II would be announced through its dedicated Twitter account.
Samsung had previously promised that it would deliver an ICS update to its Galaxy S II devices by the end of March. At the time it said ‘The platform update for Galaxy S II and Galaxy Note will start in the first quarter 2012, and other Galaxy devices will soon follow.’ This would suggest that the timing of the announcement from Samsung Philippines would have been in line with Samsung’s previously outlined schedule.
However, there are numerous variants of the Samsung Galaxy S II around the globe that would make a single rollout of the software globally, and simultaneously difficult. Even if an ICS update is imminent, the Phillipines division may have simply pulled the trigger on the announcement prematurely. The company may prefer to make a statement on when and how the updates will roll out across its various markets at the same time, and is simply waiting for the various builds of its GS II ICS update to be finalized or close to finalised. [via Engadget]