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Acer starts regaining share after taking iPad seriously

updated 09:20 am EDT, Tue March 13, 2012

Acer recovers after tackling quality, tablets

Acer showed signs of returning to health on Tuesday through both monthly results and remarks from company president Jim Wong. Its February revenue was up 38 percent from the month before, to the equivalent of nearly $1.3 billion. Wong framed it to Digitimes and others as part of a larger recovery, where Acer would return to third place in notebooks sometime in 2012.

Insiders had purported that Acer had taken back some of its lost share. It had also supposedly managed to keep inventory low enough that it could have more leeway on pricing and promotional deals. Acer's key contractor, Compal, saw its notebook shipments up 38 percent in February and its raw sales up 30 percent the same month.

The recovery would come after a near-complete change in attitude towards competition in the past year. At the start of 2011, Acer was still focused on low prices for notebooks and netbooks and had no real tablet options. In the year since, it has swung towards ultrabooks and has focused more on quality than on sheer numbers.

Acer also now considers the tablet a core part of its mobile strategy and takes both its own performance in the category, as well as that of competitors, seriously. Executives repeatedly dismissed the iPad, even up until 2011, in the hope that it would simply disappear and that the market would 'naturally' return to a Windows PC-centric focus. The reluctance to adapt cost Acer its second-place spot in PCs, dropping it to fourth worldwide and taking it out of any practical competition in the US.



By Electronista Staff
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Comments

  1. macnnoel

    Fresh-Faced Recruit

    Joined: Feb 2005

    +6

    Yep...

    because bleeding to death was never an option. Or was it?

  1. macnnoel

    Fresh-Faced Recruit

    Joined: Feb 2005

    +5

    Man

    that pic is about as exciting as watching a runway of wrinkly politicians in swimsuits. Ugh.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +6

    dead cat's

    bounce.

  1. Mr. Strat

    Junior Member

    Joined: Jan 2002

    +4

    Ah-so...you buy our clappy Acer computer - no buy Apple.

  1. SwissMac

    Fresh-Faced Recruit

    Joined: Aug 2006

    +5

    Acer short of money?

    Why else pose in front of a picture by a French Impressionist painter that is worth millions, other than to show the world you have a lot of money. And you only need to prove to the world you have money when you are really struggling to retain any at all. It's a kind of reverse psychology for companies...

  1. johncarync

    Fresh-Faced Recruit

    Joined: Oct 2002

    +3

    Hire a real photographer

    I'm not a photographer and even I know that sitting someone in front of a painting and simply snapping their picture is not a good way to take a headshot. For Pete's sake Acer, hire a real photographer, go to their studio where the lighting is right, and get a professional headshot done.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011

    +1

    but of course

    When your sales are down the toilet bowl sooner or later you'll get a blip. Or a bubble bursting out the water for a quick rush. Then thats it. Acer is still going down the crapper.

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