Printed from http://www.electronista.com

Google to embrace "semantic search" to improve results

updated 11:55 pm EDT, Wed March 14, 2012

Engine to provide direct answers to queries

Google is reportedly preparing to revamp its search engine, embracing "semantic search" technology to improve relevancy. The algorithms will be adapted and expanded in an attempt to understand the meaning of the words in a search query, allowing the servers to respond with a direct answer to certain questions.

Google executive Amit Singhal suggests the company has been building a library that correlates millions of items such as places, people and things, according to excerpts from an interview (sub. required) posted by the Wall Street Journal. The semantic search technology will draw from the database as it associates different terms.

Singhal describes the semantic system as akin to "how humans understand the world," rather than relying solely on existing web pages to provide relevant answers. The company already offers a limited number of direct responses, such as answers to math questions and currency conversions, however the revamped system will provide a deeper level of data related to search terms.

The semantics search technology appears to follow the path that Apple took when developing its competing Siri "intelligent personal assistant." Recent leaks suggest Google's alternative, known as Assistant, will provide a "personalization layer" that pairs a voice recognition engine with algorithms that understand relationships between different types of data.

Google is expected to launch the first semantic search capabilities sometime in the next few months, though exact dates have yet to be confirmed.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News