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Dell exec: our Windows 8 tablets better for work than iPads

updated 04:05 pm EDT, Fri March 16, 2012

Dell CCO Felice shrugs off iPad

Dell's chief commercial officer Steve Felice in a sweeping interview on Friday tried to downplay the effect of the iPad, and Apple as a whole, at work. He contended to Reuters that iPads and iPhones still raised "a lot of concerns" in the corporate world, where compatibility with the rest of the office, device management, and security might still be problems. Dell would be in the "best position to meet those," he said, although Felice didn't say how his company would be different from other Windows supporters.

The executive went on to bring out familiar complaints about iPads. They didn't have the performance or the ease of typing of a hardware keyboard. "When people put their computer to the side and take their iPad with them to travel, you see a lot of compromises being made," Felice argued.

Touching on Windows 8, he reiterated the company's enthusiasm for Windows 8 and its often hinted plans at a return to Android tablets. The current plans saw tablets of any kind from Dell showing sometime in the second half of 2012. Felice was optimistic that Apple and Android tablet makers hadn't locked up the market. "We don't think that this market is closed off in any way," he said.

Windows 8's public reaction has yet to be tested and isn't necessarily a rebound for Dell or Microsoft. Aside from the new Windows having to wait until late into 2012 to enter the market, concerns exist that the work world might react badly to the major break in interface. Almost all Fortune 500 companies are either testing or actively using iPads and show both an existing desire to use iPads as well as an early foothold that might be tough to dislodge.

Dell's own history in tablets has seen most of its success limited to Latitude models that primarily appeal to a smaller portion of business users. It tried mainstream tablets with the Streak 5 and Streak 7, but both took a long time to reach the market and were outperformed by multiple competitors.



By Electronista Staff
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Comments

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +53

    Who cares what Dell thinks

    about the usefulness of iPads in the enterprise? The only thing that really matters is sales numbers. Not one person has bought or used a Windows 8 tablet, so anything that Dell says about its tablet strategy is merely speculation. iPads are currently being used and nothing can change that fact at the moment.

  1. elroth

    Junior Member

    Joined: Jul 2006

    +48

    hmmm

    I guess he's smiling beause he knows how ridiculous he sounds.

  1. TomMcIn

    Fresh-Faced Recruit

    Joined: Dec 2001

    +41

    Laptops

    If you need a laptop, get a Mac Laptop. Then you can run any Windows stuff as needed plus you can enjoy working on a Mac when Windows is not required.

  1. agengler

    Fresh-Faced Recruit

    Joined: Jun 2010

    +41

    Well it seems he just doesn't get tablets

    Dell like much of the industry just doesn't get tablets. As for Office. Although it's a standard for years, it's only the DOC format that's relevant. Office itself is a dinosaur and needs to become extinct. Microsoft has added so many "features" to make it almost irrelevant.

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    +35

    So...

    ...according to Dell the principal short-coming of tablets is that they don't have a haptic keyboard but in light of this... Dell still plan to produce their own tablets. Huh?

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +35

    Dude. You're getting an Apple.

    Re: "...concerns exist that the work world might react badly to the major break in interface..."

    That's Microsoft's second biggest problem. The scourge of backward compatibility. Because without backward compatibility, all those thousands of corporate users would need to be re-trained. It took years of training to teach them how to use Windows XP, Vista, and 7. And now they'll need to be trained to learn Metro instead of the iOS they already use for mobile computing.

    Of course, Microsoft's #1 biggest problem is that Windows simply doesn't work well on a pad. They tried pushing all manner of UMPCs, Windows Tablets, etc. for nearly a decade. Then Apple strode in, released iPad, took the pad computing market from Microsoft, and expanded that market by several orders of magnitude.

    Ten years from now, Microsoft will be tumbling down the same staircase that old, inflexible companies like Burroughs, Sperry, Univac, NCR, Control Data, Honeywell, and Sun Microsystems all fell down. Trying to milk their corporate clients for as long as possible. Beaten.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +31

    Dell-lusional

    "Dell would be in the "best position to meet those," he said."

    - Yeah they very well would be ... if they had anything to meet them with.

  1. gregrochedc

    Fresh-Faced Recruit

    Joined: May 2005

    +35

    Wait!!!!

    I have a new tablet coming in January of 2015 that will blow away EVERYTHING tablet on the market today!!! Wait to buy mine, it will be the most awesome tablet ever!!!!! It will do everything and cost almost nothing!

  1. msuper69

    Professional Poster

    Joined: Jan 2000

    +25

    comment title

    "The executive went on to bring out familiar complaints about iPads. They didn't have the performance or the ease of typing of a hardware keyboard. "When people put their computer to the side and take their iPad with them to travel, you see a lot of compromises being made," Felice argued.

    Oh and are all Windows tablets going to come with hardware keyboards then?

  1. jdsonice@gmail.com

    Fresh-Faced Recruit

    Joined: Oct 2009

    +25

    Dell Vaporware

    This is what I call a content free bogus interview. He is talking about a product that does not exist even in a lab otherwise he would demo'ing that "thing".

    Dell may have a great tablet in the future - we certainly cannot disregard that option. Apple already has it and it is out and in our hands and it is great.

    So Dell when you have a product that we can touch feel and compare, let us know until, I am busy enjoying my brand spanking new greatest tablet on earth.

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