Printed from http://www.electronista.com

MOG rumored acquired by Beats

updated 05:35 pm EDT, Mon March 19, 2012

Beats may get MOG for own music streaming

Partly HTC-owned Beats Audio was rumored Monday to have bought MOG. A single source for Business Insider claimed a quiet deal had been struck last week with no mention of terms. While unverified, MOG was unusually non-committal on whether or not it had been acquired, saying only that it was open to deals.

"We're always looking for the best opportunity for our business and shareholders, but don't comment on specifics of those conversations," a spokesperson said. "Nothing to confirm at this time."

Such a deal would most likely be to get Beats itself directly involved in a music service. HTC had tried a music store of its own with its Listen service, but it quickly backed out. Beats could offer MOG as a ready-made service both for HTC as well as for anyone else willing to strike a deal, such as with frequent Beats advocate HP. It would likewise give Beats an alternative to its custom audio software if problems ever surfaced with HTC or anyone else.

MOG a significant but relatively small unlimited music streaming service. If at all considering an exit, it may be reflecting pressure from Spotify, Rdio, and others, as well as its continued small size relative to pay-per-track stores like iTunes.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News