updated 04:50 pm EDT, Mon March 19, 2012
iPad 2012 sales smash records
Apple quickly followed up on brief teases by confirming record-setting new iPad sales. The company has sold three million of the tablet since it launched over the weekend. While a record was expected, Senior VP of Worldwide Marketing Phil Schiller characterized it as a breakthrough.
"The new iPad is a blockbuster with three million sold -- the strongest iPad launch yet," he said.
He reiterated that the new iPad's second wave of expansion was due on March 23, when 24 other countries would get the hardware with a similar 8AM launch day to the week before. The expansion focuses on Europe and includes Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.
Apple's sales were helped partly by online-preorders, which guaranteed a buildup of sales, as well as having its widest first-day release yet through 10 countries. Its performance significantly eclipses that of any Android maker to date. Amazon as the strongest competitor is unofficially thought to have taken a whole quarter to get four to six million Kindle Fires. Motorola sold one million tablets all of last year, which if averaged out would mean Apple had sold that amount in just one day.
Many retailers still have stock and suggest that Apple was better at meeting demand for the new iPad's launch than it has with previous iOS device releases.