Printed from http://www.electronista.com

Leaks: Beats buyout of MOG for full music, gear store

updated 05:05 pm EDT, Wed March 21, 2012

Beats would take MOG as part of own strategy

Beats Audio's rumored acquisition of MOG could be less about HTC and more about its own brand. Leaks have it planning to open a full web music store, CNET had heard, but it would also sell headphones and "numerous other products." While the deal wouldn't be wrapped, MOG would serve as a quick route to getting a service up and running.

None of the involved parties had commented as of Wednesday.

What if any involvement HTC might have wasn't clear. HTC had denied involvement, although it's suspected that HTC is waiting on what Beats will do before possibly moving in. With a significant stake in Beats, HTC may have first access to any music store Beats makes, even if it ends up supporting other Android supporters or even a competitor like Apple's iPhone.

Beats' incentive would be to seize on the current aura around its brand name, the contacts said. While dismissed by some audiophiles, Beats has developed a reputation for portable audio and would have a way to sell its headphones and other gear directly, instead of going through third parties like Apple and Best Buy.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tylt Energi 2K Travel Charger

Backup batteries and device chargers are objects that many users take for granted. They often only one-dimensional in functionality, r ...

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Sponsor

toggle

Most Commented

 
toggle

Popular News