Printed from http://www.electronista.com

Leaks: Beats buyout of MOG for full music, gear store

updated 05:05 pm EDT, Wed March 21, 2012

Beats would take MOG as part of own strategy

Beats Audio's rumored acquisition of MOG could be less about HTC and more about its own brand. Leaks have it planning to open a full web music store, CNET had heard, but it would also sell headphones and "numerous other products." While the deal wouldn't be wrapped, MOG would serve as a quick route to getting a service up and running.

None of the involved parties had commented as of Wednesday.

What if any involvement HTC might have wasn't clear. HTC had denied involvement, although it's suspected that HTC is waiting on what Beats will do before possibly moving in. With a significant stake in Beats, HTC may have first access to any music store Beats makes, even if it ends up supporting other Android supporters or even a competitor like Apple's iPhone.

Beats' incentive would be to seize on the current aura around its brand name, the contacts said. While dismissed by some audiophiles, Beats has developed a reputation for portable audio and would have a way to sell its headphones and other gear directly, instead of going through third parties like Apple and Best Buy.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Advertisement

toggle

Most Commented

 
toggle

Popular News