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ASUS wants to be top non-iPad tablet maker

updated 04:45 pm EDT, Thu March 22, 2012

ASUS global VP said company wants to top tablets

ASUS' global vice president Xu Youjia, while speaking at conference in China earlier this week, revealed the company aims to be the top tablet maker, behind only Apple and its iPad. In order to do so, Youjia indicated the company will innovate rather than follow others, though any specifics, technical or otherwise, weren't shared by the China Times. The company's current flagship tablet is the quad-core Transformer Prime, which uses NVIDIA's Tegra 3 processor.

Youjia did say the company needs to find talented employees to help it in its mission, which is fitting as he was speaking at the National Chengchi University. The company offers two Transformer-branded tablets, which can attach to a hardware keyboard dock for notebook-like functionality.

The Taiwanese hardware maker is also rumored to be working on a Nexus-branded 7-inch tablet for Google. The device would likely cost less than $200 and compete with Amazon's similarly-priced Kindle Fire. Early reports have the small tablet sporting the quad-core Tegra 3 chip and using Android 4.0.

Such a close working relationship with Google, the maker of the Android mobile OS, is certainly key to its mission in being the top tablet maker. Perhaps the biggest competitor that may prevent ASUS' plan from coming to fruition is Samsung and its range of Galaxy Tab devices.

A recent IDC tablet market share had Amazon's Kindle Fire sporting a 16.8 percent share in the summer of 2011, while Samsung's tablets enjoyed 5.8 percent and Apple held 61.5 percent of the global market with iPads. ASUS didn't sell enough tablets to be represented in the ranks.

By Electronista Staff


  1. russellb

    Junior Member

    Joined: Sep 2001


    ha ha Defeat

    Got to love it when companies come out and say hey we want to be number 1 , oh but behind apple who we can't beat.

  1. global.philosopher

    Fresh-Faced Recruit

    Joined: Sep 2010


    Peasants fighting over the scraps

    Let Samsung and ASUS duke it out. They both lose. Google will backstab them anyway.

  1. Jeronimo2000

    Forum Regular

    Joined: Aug 2001



    Reminds me of my little nephew. A few days ago he announced he wants to be a millionaire when he grows up. Didn't have the heart to tell the little fella that it's not quite enough to just *want* it. Guess nobody had the heart to tell Xu Youjia the same thing.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    ASUS wants to be #2

    And people in h*** want ice water.

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999


    FInally... attainable goal for these guys. Our last ASUS unit is now enjoying its retirement as a well-made bookend.

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