Printed from http://www.electronista.com

Google patents tech for ads based on background noise

updated 11:10 pm EDT, Thu March 22, 2012

Filing describes monitoring system for phone calls

The US Patent and Trademark Office has granted Google patent protection for technology that monitors ambient conditions, including sound, and uses the data to serve customized advertisements. The patent describes a wide range of input sensors, such as thermometers, hygrometers, and microphones.

The authors suggest such technology is simply an extension of current capabilities, such as local advertisements that are based on a user's location. The search giant could provide advertisements specific to cold weather conditions, using the sensor data to improve answers to search queries.

Although an extreme interpretation suggests Google could use the technology to monitor user communications such as phone calls, the company has yet announce that it plans to develop the capabilities. [via The Next Web]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

SMS Audio Sync Sport on-ear headphones

When hitting the gym or going out for a trail run, headphones can cause a number of problems. From the ear buds getting slimy with swe ...

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Sponsor

toggle

Most Commented

 
toggle

Popular News